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Assignments

Chapter 19

Assignment #1: Great Commercials


Television advertising is glamorous, but it is also a demanding field. It is difficult to create just the right ad with just the right technology and level of creativity. ESPN publishes as regularly-updated list of the 25 best television commercials. Find the Website for ESPN and its report on the 25 best commercials. Review the home page and look through the commercials listed for each decade. Complete the ESPN Activity Sheet.

ESPN 25 Best Commercials


Assignment #2: Advertising PowerPoint


A coworker believes that advertising is a waste of money and suggests that products would be cheaper without it. Using the book, chapter PowerPoint, websites below, or any other resources you can find, develop a PowerPoint presentation (5-6 slides) on the benefits of advertising.

Why Advertise?
Why Advertise At All?

Assignment #3: Cost per Thousand (CPM)


Advertisers need to find out how much money they are spending per person to see how effective each ad is. Calculate the CPM for a $35,000 ad in the following magazines. Use the book as a resource. Multiply the cost of the ad ($35,000) by 1,000 (Audience) and then divide the result by the total circulation of the publication. Create a spreadsheet in Excel with the figures below and calculate the CPM.

Magazine

Total Circulation

CPM

Reader’s Digest

11,090,349


People

3,628,982


Cosmopolitan

2,860,024


Ebony

1,798,844



Assignment #4: Crossword Vocabulary


Complete the crossword below. Use the book, powerpoint, and the resources below.



Promotional Advertisement



Institutional Advertisement


Media


Broadcast Media





Assignment #5: Direct Mail (Junk Mail)


Check out the following link to learn how to use direct mail to advertise a business. Use Microsoft Publisher (Start, All Programs, Microsoft Office, Microsoft Publisher) to create direct mail postcard. Use the pictures below as direct mail examples.

How to Use Direct Mail to Advertise Business

directmarketing2.jpg

postcard_marketing_2.jpg postcard-marketing.jpg

Assignment #6: Online Marketing


Look at the "advertising strategies towards teens" link, and the YouTube commercials below. Then open the online advertising strategies Excel document and match the advertising strategy with the commercial.

Marketing to Teens Advertising Strategies



Progressive Insurance


Cheetos



Wii



Sprite


Verizon


Head On

Foundation for a Better Life

McDonald's

Eggo


Coca-Cola


Assignment #7: Magazine Advertising


Look through the magazines in the classroom. By cutting and pasting, create a collage of items advertised to teenage boys on one side of your paper and items advertised to teenage girls on the opposite side.

Assignment #8: New Class Offerings

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.


Marketing Chapter 19 Quiz


Chapter 19 Quiz